Marketing with Data: 4 Ways To Power Up Your Data-Driven Email Campaign

In the world of marketing, data is power – and that's especially true when it comes to email marketing. By using data to create personalized messages that appeal to your subscribers, you can foster a strong relationship with them and drive engagement for your brand.

Data-driven email marketing uses data to create personalized messages that appeal to your subscribers, drive engagement for your brand and increase sales.To help you get the most out of your email campaigns, we've put together four tips that you can incorporate into your strategy today.

How do you measure the success of an email campaign?

When it comes to measuring email marketing success , there are a number of factors to consider, including open rates, click-through rates (CTRs), and conversion rates. With the help of analytics, you can measure the success of your email marketing.

1. Set your goals. Before you get started on your email marketing campaign, you need to define your goals for the campaign. Are you looking to increase brand awareness? Promote a particular product or service? Increase traffic to your website? Once you have set goals for your campaign, you can determine the metrics that you will use to measure your success.

2. Define your KPIs. Once you’ve defined your goals for your campaign, you can start gathering the data that you will need to measure its success. This may include data on the number of emails sent, number of recipients, email open rate, email click-through rate, conversion rates on your website and more.

3. Analyze your data. Once you have gathered the metrics that you will need to measure your campaign’s success, you can begin to analyze that data so that you can determine the effectiveness of your campaign. This will allow you to make necessary changes to improve the performance of your campaign and identify areas that may need improvement in the future.

4. Adjust your campaign as needed. After reviewing the results of your initial campaign, you may determine that there are certain aspects of your campaign that could be adjusted in order to increase its effectiveness. For example, if you notice that your open rates are lower than expected, you may want to make some changes to your message or design in order to appeal to your audience and increase open rates.

Types of Data You Should Be Using

Hustler Marketing says there are four types of data you should be using based on their sources:

Zero-Party Data

These are information given to you by your customers or leads:

- Email preferences

- Topic interests

- Product interests

- Account configurations

You can collect these types of data by having your subscribers fill out an "email preferences" form after subscribing. This allows subscribers to give you information on what kind of content they want to see from you and allows you to target your content to those interests. In comparison to other forms of data, zero-party data is more definitive and trustworthy because it is directly from your consumers.

First-Party Data

First-Party data is data collected from within your companies own systems, including in-house email solutions, CRM, and your web analytics system. You can use these data points to create targeted segments and create a data-driven email marketing strategy that caters to your audience. The following are first-party data sources:

- Email engagement

- Purchase history

- Customer behavior

- Website activity

- Customer email

Second Party Data

An example of second-party data is data that is provided by a trusted partner. Because the data isn't sold openly, it can provide greater value than third-party data, which is typically available to anyone who wants it. Companies can use this data to achieve greater scale than relying on their own data alone. This includes:

- Website activity

- Social media profiles

- Customer feedback, surveys and reviews

- Loyalty programs

Third-Party Data

A third-party data source usually collects data from outside sources rather than direct customer relationships. Many third-party data sources are available online, and companies aggregate, segment, and sell this data for their own advertising purposes. This includes:

- Browsing activities (via cookies)

- Demographics

- Survey responses

Conclusion:

It can seem daunting for many marketers to integrate digital marketing tools, but it isn't as complicated as it seems. With a clear and well-defined strategy, you can make the most of all the tools at your disposal to effectively reach your target audience and generate new leads.

Let us help your business succeed with data-driven marketing, contact us today.