9 Reasons Why Email Marketing Is So Important

In today's digital age, it is hard to find a company or individual that has not been touched in some way by email marketing. Email has become the ultimate way to connect with customers and build relationships.

In fact, a 2017 survey showed that almost 50% of consumers prefer to receive promotional emails instead of direct mail. As competition becomes stiffer and time becomes more valuable, it becomes more and more important for businesses to find ways to stand out from the crowd. One way you can do this is by using email to communicate with your customers in a way that your competitors aren't able to do.

This is because they are missing out on one key advantage that email has over other forms of marketing - personalization. By putting your customers first, you will improve engagement rates and strengthen relationships - something that other tactics simply cannot offer.

What are the benefits of email marketing for businesses today? Let's take a look:

1. It’s an effective form of communication

Email is one of the most effective forms of communication between a business and its customers. Almost everyone has an email address these days - regardless of age or occupation. This gives businesses a unique advantage over other marketing strategies - such as social media or print advertising - as everyone can use them. It is also cheaper than other media, so businesses don't have to spend as much to reach their customers. Research shows that the average ROI for an email campaign is $38 for every $1 spent - this is much more cost-effective than some other methods. This means that businesses can target their campaigns more effectively and reach more customers with a smaller budget. It also means that they can create better relationships with their customers and get more out of each customer.

2. Gets audience’s attention easily

Emails are much more likely to be opened and read than other types of content, like social media posts or advertisements. This is because people like to get emails from companies that they know and trust, as it gives them a more personal connection with the brand. In fact, 80% of consumers say they prefer to receive promotional emails from companies that they have a relationship with. This makes it very easy for businesses to get the attention of their customers and boost engagement with their brands.

3. You can get more from your target audience by sending emails

Businesses can also improve their conversion rates by using email as a way to communicate with their customers. For example, sending an email offering an exclusive deal or a limited-time promotion is a great way to encourage customers to make a purchase. This can encourage them to visit the business' website or make an enquiry to find out more information. It can also help to build customer loyalty and encourage repeat purchases in the future. By using emails to engage customers, businesses can get more from their existing customers and attract new ones as well. This makes them a lot more profitable and helps to boost their revenue over time.

4.Sends targeted messages

Another advantage of using emails for marketing purposes is that they allow businesses to send targeted messages to specific audiences. This makes it easier to engage with different groups of customers and tailor marketing campaigns to suit their needs and preferences. By segmenting their audience in this way, businesses can avoid wasting time and resources on sending out irrelevant messages to everyone on their list. It can also make it easier for them to spot trends and analyse the performance of different campaigns so that they can improve their marketing strategies over time.

5. Flexible

Another reason why email marketing is such an effective way to engage with customers is that it offers a high level of flexibility. Businesses can schedule their messages to be sent at specific times or sent automatically to customers when they launch a new product or perform a particular action on the website. This allows them to ensure that their messages are being seen by as many people as possible without having to keep track of the schedule of each individual customer.

6. It’s cost-effective

Email marketing is also a very cost-effective form of advertising as it only requires a relatively small initial investment to get started. This makes this option much more affordable for small businesses with limited budgets than more traditional forms of advertising such as TV commercials and print ads. They can then create and monitor a number of different campaigns in order to test which types of messages are most effective for reaching different types of customers.

7. Increases brand awareness

Email marketing increases brand awareness by ensuring that a business is always front of mind for their customers. This makes it a lot easier for them to build trust and communicate with prospective customers when they are ready to make a purchase decision. It is also a great way for businesses to keep existing clients satisfied by ensuring that they are receiving personalised and relevant communications at each stage of the customer journey.

8. Results are easy to measure

Another benefit of using email for marketing purposes is that it makes it easy for businesses to monitor the results of their campaign in real time. They can use this data to identify areas where their messaging can be improved and to determine which tactics are the most effective for engaging different types of customers.

9. You stay connected to your audience

Finally, emails are a great way for businesses to stay connected with their customers after they have made a purchase from them. They can use this opportunity to remind customers about new products that were launched recently or provide tips on how they can get the most out of the products that they purchased. This is also a great way for them to encourage repeat business by giving them a chance to engage with the brand and provide feedback on the products or services that they are receiving.

Wrapping Up

Email marketing sure is a useful tool for digital marketing, whether you are a small business looking to reach a wider market or a large organisation looking to improve your customer engagement strategy.

Whatever your business goals are, Benatar Brands can help you achieve them. Create a more effective email strategy today by contacting us today!