Loyalty Email Campaigns, Rewards Programs & SMS Marketing

There is no doubt that loyalty programs are one of the most effective ways to improve customer retention and grow your business. They can motivate customers to stay with your company by offering rewards and incentives, which in turn encourages them to recommend your brand to their friends and family. When designed and implemented correctly, loyalty rewards programs can help you retain more clients by making it easier for them to purchase your products, receive personalized service from your team, and feel valued as a customer.

Loyalty Program Email Best Practices

1. Offer rewards with intrinsic value. Customers are more likely to engage with a loyalty program that offers valuable rewards such as discounts on products, special offers and complimentary services, rather than generic rewards such as discounts or vouchers.

2. Provide exceptional service. Show your customers that you value them by providing them with exceptional service each time they interact with your business. Being available to answer any questions they may have and provide prompt, personalized support will help to foster a positive customer experience and build a strong relationship with your customers.

3. Be consistent. Keep in touch with your customers regularly by offering regular communications via email, text and social media about your loyalty program and any upcoming promotions they may be interested in. By staying connected you will foster a relationship with your customers and encourage repeat business and loyalty.

4. Make it easy for customers to redeem their rewards. Make the redemption process as easy as possible for your customers by avoiding complex point schemes and providing convenient ways to track points, redeem rewards and manage their accounts online.

5. Announce your loyalty program on social media, display posters in your store, and send out an email to your customer base announcing the launch of your program and inviting them to sign up to become a member. This is a great way to attract new customers and encourage your existing customers to benefit from the rewards you offer.

6. Integrate your loyalty program into your existing marketing channels. Don’t just rely on your Facebook page or your website; make sure your rewards program is integrated into your marketing channels such as your emails, your physical store, and your social media accounts. This will help you to attract new members as well as remind existing customers of the benefits of joining the program and encourage them to continue using their loyalty cards in future purchases.

Customer Loyalty Program Campaign Examples

1. The Points Notification Email

Chipotle's loyalty program email is great since it's straight to the point. In this email, the rewards member receives 300 extra bonus points for ordering Chipotle delivery. Besides bringing joy to the subscriber (yay, free points! ), it also gets them closer to their next reward - another Chipotle purchase.

2. The Summary Email

3. The Holiday or Special Day Email

4. Expiring Offer Email

5. The Birthday Email

6. Offers and Freebies Email

7. Bonus or Exclusive Content Emails

Loyalty program emails are a great way to say “thank you” to your best customers. Make sure you send these customers valuable, engaging information and rewards that they will appreciate.