The Power of Marketing with Jay Schwied

In this conversation, Michael interviews Jay Schweid, the founder of EphelantsZ, a creative company. They discuss the origin of EphelantsZ and the importance of choosing a unique name for a business. Jay shares his journey into the creative world and how he incorporates technology into his work. They also touch on the influence of science fiction on Jay's perspective and the need for a balance between technology and human connection. The conversation concludes with insights on starting a business and the significance of building a community and niche marketing. The conversation explores the evolution of influencer marketing, the importance of building a community, the power of brand loyalty, and the impact of new technologies. It emphasizes the need for brands to connect with their audience and foster a sense of belonging.

Takeaways

• Choosing a unique and memorable name for a business can help differentiate it from competitors.

• Incorporating technology into creative work can make processes more efficient and effective.

• Being curious and open to learning is essential for personal and professional growth.

• Building a community and leveraging word-of-mouth marketing can be more effective than traditional advertising.

• Understanding the target audience and adapting marketing strategies to their preferences and behaviors is crucial for business success. Influencer marketing has evolved over the years, with trends shifting from macro influencers to micro influencers and now to community building.

• Building a community around a brand is crucial for creating a sense of connection and loyalty among customers.

• Brand loyalty is not solely based on the quality of products but also on the emotional connection and sense of belonging that a brand provides.

• New technologies, such as smart glasses, offer exciting opportunities for immersive experiences and seamless integration with social media platforms.

00:00 Introduction and the Origin of Effolence

03:01 Getting into the Creative World

09:05 The Tools and Technologies in the Creative Industry

19:19 The Importance of Curiosity and Education

25:46 Approaching Business and Marketing

32:13 Building a Community and Niche Marketing

33:55 The Evolution of Influencer Marketing

34:55 The Importance of Building a Community

35:25 The Power of Brand Loyalty

36:00 The Impact of New Technologies

37:53 Embracing Technology and Social Media