Content Marketing Metrics That Actually Matter

When it comes to marketing, metrics are the new black. Applying metrics to a marketing campaign can give you precise answers to questions like ‘is this campaign working?’ or ‘will our changes cause an uptick in sales?’ Unfortunately, while most businesses love metrics, they don't always know what the right ones are.

But, when it comes to measuring the success of your marketing campaign, there are some standard metrics you should pay attention to. The most important metric of your campaign isn't the number of clicks you received or the number of followers for a social media account. The ultimate goal is your marketing campaign should always have solid results such as increased revenue and improved return visits.

There are oodles of metrics that you can measure to track your email marketing efforts. But, which ones are most important? Which should you track? Below is a breakdown of 8 critical email marketing metrics that every marketer should care about.