Best Email Marketing Tips For Successful Email Campaigns

The versatility of email is unmatched after so many years, and it still remains one of the best marketing tools for businesses. In addition to building trust, getting feedback, announcing new features, keeping consumers loyal, preventing customer churn, and much more, you can use it to boost sales.

Here are a few email marketing tips to help you get the most out of your campaigns:

Segmenting your list

An email marketing campaign can be used for a variety of marketing objectives: welcoming new customers, guiding them through your funnel, sharing new product releases, advertising specials, etc. Only by segmenting your list will you be able to utilize these strategies. For example, you may want to send your new subscribers a special welcome offer to incentivize them to buy your product/service once they’ve signed up. On the other hand, you can send existing customers to deals and promotions that have been specially created for them. If you take the time to create segments based on subscriber behavior or demographic criteria, your marketing efforts will be much more effective.

When deciding on how to segment your email list, ask yourself what actions your subscribers have taken so far and which actions you want them to take in the future. Use this information to guide your decision on when to create different segments and send the appropriate content to each segment of your email list.

Personalize your emails

Emails with a higher level of personalization are less likely to drown in spam inboxes. Use names or preferences you know your customers have. When customers see that you took the time to learn about them, they’re more likely to respond positively. For example, if you're sending a promotional email about a new product line, include a link to that product directly in the email body.

A/B Test your subject lines

Including specific CTAs in your subject line can increase open rates by as much as 50% or more. It’s important to test different subject lines and find the one that drives the most clicks. For example, if you sell pizza and you send emails with subject lines like “Free Cheese Sticks for New Customers!” and “Endless Toppings! Get Your Pizza Today!” which do you think will get more responses? Most likely the second one. Once you find the right subject lines, you can optimize the deliverability of your emails and continue to send effective campaigns.

Create a curiosity gap

There is a curious gap when people recognize that new and valuable information is available, triggering their desire to find it. With email marketing, you can create this gap by creating an exclusive offer that consumers cannot find anywhere else.

Headlines are an important component of the curiosity gap technique. They communicate the exclusivity of the offer to your audience and entice them to open the email to learn more about it.

Filter out your inactive subscribers

If your list is regularly reviewed and revised, you'll ensure all the right people receive your messages - and not their spam folders. Start by carefully reviewing the data you collect about your readers and customers, identify your inactive subscribers and remove them from your lists.

Use email marketing in all customer acquisition emails.

Email is a great way to acquire new customers as well as retain existing ones, and you should use it whenever possible. Create more personalized, sales-focused journeys for subscribers who are more likely to convert. (Make sure your emails reflect the tone and personality of your brand.) Include product recommendations within your emails based on each customer's purchasing history or their preferences. Make the process seamless by including links to specific products in the email. Send additional reminders to people who haven’t made purchases in a while or to those who haven't redeemed any promo codes. Offer promotions in your email messages to encourage people to purchase your products or services. Don't forget to include a call to action at the end of your emails!

Keep your emails concise

Everyone's busy and their inbox is already full. What's the point of adding to the problem with a long-winded email? Concise emails generally appeal to people more than long ones since they are obvious in their focus. 

Your email message is one of the most important things you communicate to your customers. It's important to keep your emails concise and organized so that the reader can understand what you're trying to say.

Optimize your emails for mobile users

Today, more and more people are using mobile devices to access the internet. This means that you need to make sure that your website and emails are easily viewable on mobile devices. The mobile version of your site or your email should look just like the regular version, but with a few changes to make it easy to use on a mobile phone.

Hyperlink your images

To get people to visit a website, your aim in email marketing is to get them to click through. By hyperlinking your emails' images to the webpage that corresponds with the content of the image, you can increase the clickthrough rate without cluttering the copy with links.

For example, if you're sending an email about your latest blog post on dog training tips, you could link each photo in the post to your dog training website so that your readers can click through to your blog post to learn more about the topic.

Measure your performance

You can refine your marketing strategy going forward based on the marketing analytics data you collect in your reports. When you can measure the effectiveness of your marketing initiatives and optimize them based on that data, you’re more equipped to target new customers and create more opportunities to drive sales revenue.

Wrapping up

Now that you know some actionable tips for writing email marketing copy, why not explore our other blog posts on email marketing? We have other blogs that you'll find helpful in integrating your best strategy for email marketing.